Guys, read it!
Here is the latest post by Shutterstock CEO and the Founder Jon Oringer: http://jonoringer.com/tag/microstock/
By keeping things simple, not favoring exclusive images, and iterating on metrics like search success, we feel like we will be more and more successful for both our buyers and our sellers over the long term.
I can not agree anymore. The future belong to non-exclusive contributors.
iStock exclusivity does not pay back. Old dinosaurs like Getty Images who do not understand the digital reality have to adopt the change – or die.
New release 2.0.3 of ProStockMaster comes with the following changes
- Added scrolling for language context menu, so all languages are reachable for all screen resolutions
- Fixed issue which did not allow suggestions for multiple keywords / keyphrase.
- Mac: application menu moved to top menu bar where it is supposed to be for a Mac app
- Mac: folders tree changed to be more Mac-like, showing “PLACES” and starting from the user’ home folder.
Alamy, a UK-based traditional stock photography agency, proudly announced in their latest letter to their contributors that Alamy will be able to transfer payouts via PayPal.
Good news – we have made some improvements to the way in which we pay our contributors. We are now offering PayPal – we can pay you in GBP, USD or EURO’s via PayPal. If you opt for PayPal we will send your payment so that you do not pay any PayPal fees
I like Alamy because they are so British. Meaning they are so ages-back traditional and so fantastically slow in adopting the change and following the market trends, and nevertheless – or because of that, – they still sell well. Today virtually every reasonable stock photography agency offers PayPal payouts, so welcome to the club, my dear Alamy.
Shutterstock, who came to the microstock market as a first agency to offer microstock subscriptions, joins iStock, Fotolia and Dreamstime by offering single images sales. The recent announcement on Shutterbuzz states that current royalty rates for subscription-based packages are not going to change. As per the new product which ‘is being tested in the certain markets’ the planned royalty rates are based on the contributor’s life-time earnings on Shutterstock:
- up to $500 – 20% payout rate
- $500 – $3,000 – 25%
- $3,000 – $10,000 – 28%
- over $10,000 – 30%
Shutterstock is an owner of BigStockPhoto.com, re-branded as BIGSTOCK sometime ago. BIGSTOCK, which deploys a traditional credits-based microstock model, was purchased by Shutterstock to complete their subscriptions offering. For the last few months in addition to the credits packages BIGSTOCK also offers immediate purchase of a single image. The single download prices start from $2.99.
It looks like Shutterstock was closely following BIGSTOCK in this initiative and now they are doing a similar move.
All in all this is good news for the microstock artists. I believe that the contributors like me will be happy to increase their earnings effortlessly, by selling the same microstock collection on Shutterstock in a different way, so let’s wish Shutterstock good luck with their new baby.
Nice 12 minutes tutorial with a good level of details covering Adobe HDR Merge and Adobe Camera Raw. The author demonstrates a complete workflow, starting from 3 handheld-exposured images to HDR to the final adjustments in CS5. Worth watching if you play with HDRs, for mictostock or just for yourself
Lee Torrens, a well known microstock guru started a new welcome initiative by creating a new web site dedicated to microstock photography buyers.We can expect there comparisons of various licenses, evaluation of various microstock packages and subscriptions, microstock agencies reviews and interviews with the industry leaders.
Photo buyers community definitely needs better education understanding the various licenses and proper use of the licensed media.
Good luck with that Lee!
New free microstock submission service LightBurner keeps adding new functionality. The latest update includes more new stuff in the Analytics sections of the subscribers account.
In this post I will review the first group of LightBurner’ Analytics tools, discussing how they cgoan help you to sell more photos via microstock photography sites.
Disclaimer: all numbers, stats and graphs in this posts are used for illustrative purposes only. They may or may not be based on the real statistical data.
LightBurner Analytics: The SEO Group
This group of graphs shows the current status of customer’s LightBurner portfolio from the SEO perspective. Microstock is a part of the Internet domain and online stock photography agencies play the Internet game following the common SEO rules. If you want your images to sell well you also have to know these rule and to follow them. For a large and quality online portfolio SEO-compliance is probably one of the most important success factors, particularly on the highly competitive microstock market.
Microstock agencies use image metadata in searches, and embed it into dynamically created web pages when showing images, categories, authors portfolios and similar.
Most online stock photography agencies will use a stock image title as the title of the dynamic page, created for that image. See “Beautiful blonde woman” text in the browser’ title bar on the top of the image above? This is the image title taken by iStock system from this image’ IPTC/XMP metadata on upload, and saved in iStock database. Now this title is displayed each time a page for “Beautiful blonde woman” is viewed. The title is also repeated on the web page itself, describing the image to the buyers and to the search engines.
Search engines pay special attention to pages titles because this is what they display in search results as hyperlinks.
Keywords are probably less visual on this iStock page, but definitely not for the search engines. Keywords come at least twice on a stock image page at major microstocks: once as HTML metadata, and the second time as visible hyperlinks helping to perform a search by that keyword. Here are the keywords for this page embedded into HTML metadata:
<!DOCTYPE html><html><head><title>Beautiful blonde woman | Royalty Free Stock Photo Image | iStockphoto.com</title><meta charset="utf-8"> <meta name="language" content="EN" > <meta name="title" content="Beautiful blonde woman | Royalty Free Stock Photo Image" > <meta name="description" content="Royalty Free Stock Photo, Beautiful blonde woman, copyright gruizza, iStockphoto LP" > <meta name="keywords" content="Beauty, Beautiful, Blond Hair, Blue Eyes, Carefree, Caucasian, Close-up, Copy Space, Color Image, Cute, Looking At Camera, Human Face, Female, Human Finger, Ring, Earring, Teenage Girls, Women, Human Hand, Human Head, Horizontal, Head And Shoulders, Make-up, Candid, Nature, Mouth Open, People, Photography, Purity, Sensuality, Naked, Sex Symbol, Studio Shot, One Woman Only, Young Adult, One Person, Expressing Positivity, Young Women, Only Young Women, Front View, Touching, dark background, stock images, royalty free images, stock photography, stock photos, inexpensive, istockphoto" ><!--[if lt IE 9]><script src="/static/1293128469/js/html5.js"></script><![endif]--><link href="/istock_news_rss.php" rel="alternate" type="application/atom+xml" title="iStockphoto.com - Latest News" > <link href="/feeds/newest/" rel="alternate" type="application/atom+xml" title="iStockphoto.com - Latest Images" > <link href="/istock_forums_rss.php" rel="alternate" type="application/atom+xml" title="iStockphoto.com - Latest Forum Threads" >
I would not say that iStockphoto does a great SEO here since very similar keywords like “Young Women, Only Young Women” will be typically considered as duplicates and the list of keywords in this HTML meta tag is way too long. Anyway, it’s good enough to illustrate my point.
Keywords you select play an important role in SEO, used at least once, and typically twice on each stock photo page. Keywords help search engines to index microstock content with proper tags, and help microstock buyers to easily search by clicking a keyword link.
And here LightBurner comes to help. New SEO analytical tools available with any free LightBurner account help microstock contributors to properly index their stock photos with metadata before submission, optimized for the search engines and for the online use.
Let’s review a few samples.
The graph above shows that this LightBurner portfolio got 586 titles shorter than 30 characters. It is a a serious warning, since we typically will try to keep our titles reasonable long and keywords-intensive. The graph suggest to target the ‘long titles’ group, which has no image in this specific portfolio at the moment.
In fact, the above iStock image of blond woman is a good example of a bad title 🙂
Here is why – the title has only 3 words, and the total length is 22 characters only. Even knowing that iStock’ cannibals always eat up about 60-70 title characters by adding most searched general terms like “stock photo” and “royalty free”, we still can easily have our own 50-chars title, getting much more sympathies from the search engines.
Do that. Try 50+ characters length titles. I am sure you will see the difference in your stock photos sales quite soon.
And here is another graph, showing how many images carry keywords in their titles.
And here we are getting the red flag again!
Less than half of the portfolio has a keyword in the stock photos title.
We specify the keywords because it’s a good way to describe the stock image. Furthermore, buyers search by the keywords. If no keywords are used in the title it simply means that that title is non-descriptive and it should be replaced.
Non-descriptive titles are really bad for SEO. With no keywords in the title images will not be found in the search engines. An image by another microstock photographer, who reasonably used keywords in the images titles will be preferred by the search engines.
Yet another graph below shows the distribution of the stock photos portfolio by the keywords groups depending on the number of keywords.
It looks like the images in the reviewed portfolio are heavily ‘over-keyworded’. Indeed, 35-50 keywords are typically enough to describe an image for any microstock agency. We need even less than that for the proper SEO. 35-50 keywords per image will typically give the best performance for our stock images portfolio.
In the next post I will review other microstock portfolio analytical tools coming with you free LightBuner account.
Get a free LightBurner account now, check out how your portfolio looks to the search engines. Maximize the portfolio’ visibility and sales.
Chris Barton, the “Fair Trade Photographer” joins the well known anti-microstock apologist Dan Heller in blaming microstock. The article is very nice, but I guess if Chris would be the author of that group image, he proudly would show all these usage examples to his prospective customers. Anyway, welcome to the club, Chris, you are in the good company.
Back to 2007 Dan Heller was absolutely sure that microstock is a transitional business model and that the microstock agencies are hurting themselves. Explaining why the microstocks can not survive Dan says:
Now in 2010 we can see that the microstock business did not collapse, being a growing industry even in the recession period, while most traditional stock photography agencies experience a sharp decline in sales. Surprisingly for Mr.Heller, the microstock continues to rapidly expand and keeps threatening traditional royalty free and right managed stock photography business models.
Surprisingly enough, Dan Heller was served for some time as the Vice President of Marketing at Picscout, a company which proudly displays Dreamstime logo at the top line of their list of customers. If you can not beat them, join them.
Canon has released a new free firmware version for 5D MKII, making shooting video faster and easier. In addition to two new auto-shooting programs in Av and TV mode, this free firmware update adds new 24 fps (movie-like) and 25 fps (PAL) frame rates, and manual sound tuning.
CanStockPhoto – sales stats for every stock image at your fingertips, better security and reliability0
ProStockMaster microstock software v1.7.2 now works with CanStockPhoto via our proprietary PSM API. From now on all microstock contributors can track their microstock sales and download stats for every stock photograph or an illustration submitted to CanStockPhoto with ProStockmaster microstock tool.
All data is transferred over HTTPS, which significantly improves the communication security between the microstock photography agency and the stock photographer’s computer.
Many thanks to Duncan Enman, CEO of CanStockPhoto and his great team for making this possible.